Reach for this when you need short-form video with sound built in; the closest thing to a usable AI video model for UK SME marketing in 2026.
Google's flagship text-to-video and image-to-video model, plus the new Gemini Omni series that takes image, audio, video and text in and produces edited video out conversationally. Veo 3.1 generates 8-second clips at up to 4K with synchronised native audio (dialogue, sound effects, ambient). Accessible through the Gemini app, Flow, AI Studio and Vertex AI.
Eight-second hard cap per clip means longer content needs stitching. Still produces uncanny faces in close-ups; not yet usable for any output that needs the same human across many shots without obvious drift. Cost adds up fast on 4K. Heavily safety-filtered.
Included in Google AI Pro (£18.99/mo) with a monthly clip allowance and in Ultra (£79.99/mo) with significantly higher limits. API on Vertex AI: Veo 3.1 around $0.40 per second of audio-on output; Veo 3.1 Lite materially cheaper.