Grok (xAI) · sub-product

Grok Imagine (Aurora image gen and video)

Best for fast permissive image and short-video generation; do not let it run unsupervised inside a team that handles client work.

Consilix rank 6/10

What it is

xAI's image and video generation family. Aurora-2 generates stills at 4-megapixel native resolution with strong text-on-image rendering, lifelike portraits, and volumetric lighting. Grok Imagine 1.0, released February 2026, adds ten-second 720p video clips with synchronised audio from text or reference images. Notably permissive content policy compared with rivals.

Key features

Aurora-2 at 4MP native resolution with accurate text rendering on signs and packaging
Ten-second 720p video clips with native audio
Image-to-video, reference-to-video, and clip extension workflows
Ten aspect ratios including ultrawide 20:9 and ultratall 9:20
Sub-five-second generation for stills

Best use cases

Generate a product mock-up with readable label text for a sales deck
Create a ten-second social teaser from a single product photo
Concept storyboards for a site visit or event activation
Quick visual A/B options for a marketing email hero image
Generate stock-style imagery where Midjourney's queue is too slow

Weaknesses

Permissive content moderation has produced a serious deepfake problem; an analysis covering late December 2025 to early January 2026 found 6,700 sexually suggestive images per hour, with two percent appearing under 18. That alone makes it a brand and HR risk to recommend internally. Video output capped at ten seconds and 720p, well behind Veo 3 and Sora 2. Style consistency across a sequence is weaker than Midjourney.

Pricing

Bundled into SuperGrok (£30) and X Premium+ (£40); SuperGrok Lite (£10) includes Imagine access. API access via grok-imagine-video model family on Replicate and xAI direct.

Grok (xAI)